Giuseppe Rinaldi

Giuseppe Rinaldi is the iconic traditionalist Barolo house in the commune of Barolo. The estate's winemaking heritage traces to 1870 under Giovanni Rinaldi; the standalone Giuseppe Rinaldi cantina was established by Beppe's grandfather Giuseppe in 1918. Giuseppe ("Beppe") Rinaldi took over from his father Battista in 1992 and shaped the house's modern identity. Beppe died on 2 September 2018; the estate is now run by his daughters Marta (enologist, joined 2008, leading winemaking since 2010) and Carlotta (agronomist, joined 2012, running the vineyards). Roughly six hectares of holdings across Brunate, Le Coste, Cannubi San Lorenzo, Ravera, and a more recent Bussia plot.

Traditional template throughout: indigenous yeasts, no temperature control, open-top wooden tini for fermentation, long maceration, hand punch-down, multi-year aging in large old Slavonian botti, no barrique, no filtration. Barolos rest roughly 3.5 years (about 42 months) in cask before bottling.

Beppe was a vocal opponent of barriques, short maceration, and the Barolo MGA cru classification. When 2010 labeling rules forced 85% single-vineyard naming on cru bottlings, the house responded by renaming its historical multi-cru blend "Tre Tine" (three vats) - roughly 50% Ravera, 30% Cannubi San Lorenzo, 20% Le Coste - and consolidating the Brunate-Le Coste blend under the "Brunate" label, with Le Coste capped at 15% under the new rule. The house's stance has stayed remarkably consistent across generations.