Graziano Prà grew up in his grandfather's and father's vineyards in Monteforte d'Alpone, in the Soave Classico hills east of Verona. The family grew grapes but had never put its wine in bottle: the fruit went in bulk to the local cooperative. Graziano trained as an oenologist, and in the early 1980s he and his brother Sergio, who worked the vineyards, started bottling under the name F.lli Prà. The first vintage of Otto came in 1983, and it is still the house's youngest and freshest Soave, named after the family's Border Collie.
A single-vineyard Soave from Monte Grande followed in 1988. In 2001 Graziano went west into the wider Valpolicella with La Morandina, farmed organically from the start, and in 2007 he bought out his brother's share and became sole owner. In 2016 he added Tenuta Monte Bisson, a hill about two kilometres from Soave, where the soil holds more limestone than the volcanic slopes around Monteforte.
Graziano has always farmed organically, and the vineyards have been certified since the late 2010s. Garganega carries the Soave range, from Otto to the single-vineyard Monte Grande and Colle Sant'Antonio, a selection of old-vine Garganega left to shrivel on the vine for about a month and aged 18 months in large Allier casks. La Morandina gives the house its Valpolicella, Ripasso and Amarone. A grower's son whose family once sold its grapes to the cooperative now makes Soave Classico built to age, from the same Monteforte hills.